HOW TO GET BIG DOLLARS IN YOUR MAILBOX -- EVERY DAY!


No other business venture seems so inviting, or attracts so
many people than that of selling via mail order. On the surface,
it appears to be an easier and faster way to become rich than
almost any other method of doing business. All the people in the
world are your potential customers; you work from the privacy and
comfort of your own home; you set you own working hours; and you
answer to no one but yourself. Just as I created a little website
www.harmonimitchell.com..............success is a proven!

Ideally, you should have a product of your own - something you
can produce at very low cost, and sell at top price. If you are
buying something, advertising and reselling it, in order to
realize a profit, you have to mark it up at least 500%. This is
not an unreasonable mark-up for mail order sales.

Your product has to have mass appeal, and it has to be
something not readily available to your prospective customers
except through you. The product should be such that you can
carry an inventory without worry of spoilage, aging or other
damage. It should be something you can send through the mail -
deliver to your customer - for next to nothing in relation to your
selling price.

The best money-making product of all is a "How-To" report such
as this one. You don't have to be a literary genius, or even an
experienced writer to write one of these reports. In fact, the
easiest way is to buy a set of these reports - read each one over,
set it aside and write a similar one with more elaboration or from
a different point of view. Give your report a commercially
appealing title, set a price for it, advertise it widely in a
number of nationally circulated mail order publications, and you
could have something that will continue to bring in money for you
for many years to come.

The absolute best money-maker of them all is a report you've
found a great need for, researched thoroughly, and written from
scratch. Discovering these needs is not that difficult a task.

If you just don't have the time to write and market one of
these reports, or just cannot produce one for whatever reason, the
next best thing to purchase a set of these reports with
reproduction rights. Here, you can have a number reprinted for as
little as one or two cents each, and sell them for one to five
dollars each. The only problem with this approach is that after a
year, nearly everyone in mail order will have a copy of these
reports, and will be trying just as hard as you are to sell them.

Now, if you have bought the reproduction rights to the
reports, you simply rewrite them, put new titles on them, make up
a new advertising circular, and send them out as new reports each
year. There are a number of mail order self-help reports that
have been making the rounds for the past 25 years in just this
manner.

Just because you haven't got the time or the tools to write
one of these reports is no reason for not producing one. If you
have an idea or the background material, and the confidence that
such a report will sell - get in touch with someone who
specializes in this kind of writing, and have them put the
finished product together for you. Generally, the fees will run
to $100 per page. But this is an "incidental fee" indeed, if you
come up with something that has the potential of bringing in
several thousand dollars per year for the next ten years or so.
Remember, once you have it together and written, you just continue
making copies of your original and filling prepaid cash orders for
as long as you wish to stay in business.

You should also have advertising circulars, a catalog or a
"follow-up" offer for every order you get. Many people make the
mistake of "sending their whole store" in response to every
inquiry. When you receive an inquiry to your advertising, you
should have a prepared sales letter describing the item you're
advertising, and perhaps a circular listing in catalog style some
of your other products that tie in with the product of your sales
letter. This is known as the "featured Selection Plus Alternates"
approach.

When you receive an order for the product you've been
advertising or featuring in your mail efforts, include one of your
product catalogs in the package with the customer's order. The
most effective practice is to include an advertising circular or
brochure of a leader item or special-of-the-month, and your
catalog. The main thing NOT to do is to include more than a
couple of separate "featured selection" circulars. Keep your eyes
on how the big mail order houses do it, and duplicate their
operating plan within your own means.

The important point to remember here is to be sure to include
something different - something new - something your customer has
not seen or been offered a chance to buy - with each successive
contact you make with him. Once you've broken the ice and got him
spending money with you, continue showing him products of a
related nature that should stimulate his appetite for greater
success. For sure, he'll never be more in the mood to buy from
you than when he receives something he has ordered. So every time
you fill and send out an order to a buyer, include an opportunity
for him to buy even more from you.

You can make a very comfortable income, but you'll never get
rich so long as you're having your orders dropshipped for you.
Having a connection with a prime source that will dropship orders
for you is one of the surest and best ways to "learn" the business
of selling by mail - but if you really want to make it big, you'll
use dropshipping sources for learning, and to back up your primary
product with follow-up offers.

If you don't have a primary product of your own, the next best
thing is to buy in quantity lots at wholesale prices. A word of
caution here, though: do not buy a quantity supply of anything
until you've seen a sample of the product and have thoroughly
tested the salability of that product.

Too often, the beginner is sold a quantity of a certain
product at so-called wholesale prices, only to find that after he
had spent his capital he either doesn't want to put forth the
effort and time to sell that particular product, or that he can't
"give it away," let alone sell it. Suppliers who operate this
way, almost forcing you to buy an inventory to have available for
your orders, generally derive most of their income from the sale
of the initial "required" inventories. Always investigate and
check out the salability before you buy anything more than just a
single sample.

Selling your reports depends on your advertising. You have to
get the word out that you have "money-making information"
available for sale. Start out small by using short classified
typed ads. Look at how some of the established mail order reports
sellers are doing it, and copy their methods. Do not copy their
ads - instead, use them as idea stimulaters for your own original
copy. Place an ad in one of the largest circulation publications
you can find, then use the income from that ad to buy and place
more advertising. In other words, use the money that comes in
from the first ad to place similar ads in three or four other
publications.

One of the insider secrets of the mail order business is in
multiplying your advertising exposure. This means simply that you
start with an ad in one publication, and from there, expand your
exposure by advertising in more publications. Be patient, and
wait for the returns from your current ads, then use that money to
increase the number of people who will have a chance to see your
ad. It's as simple as that, and it works every time. Try it and
see for yourself.

All of this means that as you are getting started with a new
mail order business, you have to reinvest all your business income
back into the business. To do otherwise is a straight line to
business failure. More information ca be found on our website.
www.yardsunlimited.yolasite.com or www.harmonimitchell.com
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End of Report.